About This Book

Strategic Management is a comprehensive study of the processes involved in analyzing the internal and external environments of organizations, formulating strategic goals, implementing action plans, and evaluating performance. It focuses on enabling organizations to make informed decisions that align with their vision, mission, and overall business objectives. Strategic management helps leaders anticipate future opportunities and threats while ensuring that organizational resources are utilized effectively to achieve desired outcomes.

This book aims to provide readers with a thorough understanding of the fundamental concepts, theories, tools, and practices of strategic management. It explores key topics such as strategic planning, environmental scanning, competitive analysis, strategic formulation, implementation, leadership, organizational change, innovation, and performance evaluation. The text also examines contemporary strategic issues, including digital transformation, globalization, sustainability, corporate governance, and business resilience.
Dr.S.Thulasimani