About This Book

Digital Commerce and Small Business Strategies explores the evolving landscape of online business and the strategic approaches that enable small enterprises to thrive in the digital economy. The book examines how digital technologies, e-commerce platforms, social media, mobile applications, cloud computing, and data analytics are transforming business operations and customer engagement. It highlights the opportunities and challenges faced by small businesses as they navigate an increasingly competitive and technology-driven environment.

This work provides a comprehensive understanding of the principles, tools, and strategies that support successful digital commerce initiatives. Key topics include e-commerce business models, digital marketing, online branding, customer relationship management, digital payment systems, supply chain integration, social commerce, search engine optimization, and data-driven decision-making. The text also explores emerging trends such as artificial intelligence, personalization, omnichannel retailing, and digital entrepreneurship.
Dr. S. Jayakani
Dr. A. Meenakshi